Mergers & Acquisitions Firm
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Firstrax pet company-300% growth prior to sale

Client:

Firstrax Pet Products- A five year old leading pet supply product company started by two former corporate executives [Coleman Camping Products, Petmate/Dosckocil] Mike Farmer and Lucas Saxe.

A team of entreuprenuers had a vision to create high quality innovative products in the pet industry. Mike and Lucas achieved their vision & dream and sold their company to a public company.

Industry:

Consumer pet products

Advisory service:

Exclusive sell side transaction

Deal Size:

$25+ million

Purchased by:

UPG (United Pet Group) and United Industries, concurrently sold to Rayovac Corporation became part of “Spectrum Brands.”

Project:

Our firm worked with management sixteen months in advance preparing management for an exit event or sale.

Challenge:

Increase company earnings to a level that would achieve higher valuation multiples. Our firm assisted management and was involved in their strategic planning relating to; expanding distribution, financial growth, product line expansion, international sales, and overseas outsourcing.

Management exceeded all projected revenue and EBIDTA growth goals.  The Company achieved EBIDTA growth of 300%[adjusted basis] from the time of commencement of our engagement through the final pre-sale process.